Facebook: Helping Creators Build a Business Now — And for the Metaverse

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Facebook: Helping Creators Build a Business Now — And for the Metaverse

Today, we’re expanding the ways creators can earn money on Facebook and Instagram, and sharing updates on new technologies that will help creators as we build for the metaverse.

We’re also extending our commitment to not take fees on Subscriptions, Badges, Paid Online Events and Bulletin by an additional year, running until January 1, 2024.

Expanding Facebook Stars

Facebook Stars — a digital good that fans can buy and send to support creators — is now open to all eligible creators on Facebook Live, on-demand videos and will soon be available on Facebook Reels. 

Now, any creator who meets the following eligibility criteria will be able to begin receiving Stars from their fans:

  • At least 1,000 followers through the last 60 days
  • In one of these markets: Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, New Zealand, Peru, Philippines, Portugal, Spain, Taiwan, Thailand, United Kingdom, United States 
  • Compliance with Partner Monetization Policies and Content Monetization Policies 

In addition to Facebook Live and on-demand video, we’re expanding our Stars on Reels test and will invite hundreds of thousands of creators to use Stars on Reels in the coming months.

We’ve also launched new mobile tools for creators to onboard to Stars, check their Stars earnings by content type, manage their goals and more.

Product mock of Facebook Stars

GIF of Facebook Stars

More Ways to Earn with Facebook Reels

Last year, we announced our Facebook Reels Play bonus program, which gives creators the opportunity to earn money from Facebook by creating and sharing eligible public Reels. To date, this has only been available to select creators on an invite-only basis. Soon we’ll open an application process for US-based creators who meet this criteria: 

We’re also testing ways creators can earn money on both Instagram and Facebook with crossposted Reels. 

Creators will soon be able to use the “Paid Partnerships with” label for branded content on Facebook Reels and allow sponsors to easily convert them to Branded Content Ads.

Helping Brands and Creators Collaborate on Branded Content

We will soon begin testing Creator Marketplace on Instagram, where brands and creators can more easily build branded content partnerships. 

Creators will be able to indicate the brands and topics they’re interested in making branded content for, discover opportunities to partner with vetted brands and manage their brand deals without ever leaving the app. We’ll also begin testing in-app payments, so brands can pay creators for branded content directly through Instagram when a project is complete.

Brands will also be able to discover and collaborate with Instagram creators through Meta Business Suite using demographic and interest filters for both a creator and their audience. When they’ve found a creator they want to partner with, they’ll be able to send a project that outlines the details of the opportunity, including deliverables and payment offered. 

Product mock of Creator Marketplace

Product mock of Creator Marketplace

Building Relationships with Fans Across Platforms

We know that many creators have built a fanbase across a variety of online platforms. With that in mind, we’re announcing our first investment in interoperable monetization tools for creators: Interoperable Subscriber Groups. This enables creators to receive payments from their fans on other platforms, and automatically add them to their subscribers-only Facebook Groups. 

This will save creators’ valuable time by not having to manually admit individual members into their Facebook Groups and help them retain their most loyal fans. We’re launching an initial test this month with select partners, with plans to expand to more in the coming months.

Product mock of Integrated Groups

Digital Collectibles Available to More Creators, in More Places

As we build for the metaverse, investing in web3 technologies and digital collectibles like NFTs is a crucial part of our long-term commitment to creators. We’re already seeing creators like @misshattan, @nylacollection_nft, @amber_vittoria and @bossbeautiesnft find success sharing their NFTs with their communities on Instagram. 

We’re expanding our test of digital collectibles on Instagram to more creators and a handful of additional countries. Creators and collectors will be able to share their digital collectibles across Facebook and Instagram after we begin rolling out the feature on Facebook with select US creators at a later date. We’ll also soon start to test NFTs in Instagram Stories with SparkAR.

We’ve also compiled a guide on how NFTs work and why they’re essential for the metaverse.

There will be no fees associated with posting or sharing a digital collectible on Instagram, and for now we won’t offer the ability to turn digital collectible posts into ads. 

We know that NFTs raise important sustainability questions. As part of Meta’s commitment to sustainability, we’re helping to reduce the emissions impact that might be associated with digital collectibles by purchasing renewable energy.

Learn more about the ways that creators can make money.

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