A weak rand, high repo rate, rising fuel costs and an unknown political future all create a worrying place to conduct trade. Whether it be a major transaction (like listing your house for sale), or a small one (like going on holiday), South Africans are always looking for ways to get the best bang for their buck. And selling your car is no different. However, getting the best price for your car is not achieved through cutting corners. But with the right approach (and a small amount of elbow grease), it’s entirely feasible to maximise your profits within a challenging economic climate.
Whether you need quick access to funds to help you weather the tough times or simply want to upgrade your car, saying ‘I want to sell my car!’ needn’t put you to shame. In fact, the decision to sell your car could see you brimming with joy in a matter of minutes.
Here are 5 ways to get it right and reap the rewards:
#1 Know the market
When Mzansi residents go through financial uncertainty, one of the worst coping mechanisms is selling a car without conducting proper market research. You need to do a little research to know what similar models and car brands are currently selling for.
What is the prevailing price range that you can expect for your vehicle? Do a quick squizz of online listings to gauge the competitive landscape, analyse recent sales data and unpack statistics concerning the demand for your vehicle type, make and model.
Arming yourself with this information can give you a good idea of the expected selling price and a bit of context from which to sell your car effectively.
#2 Highlight your value proposition
During an economic slump, individuals are looking for ways to get the most value for their money. That’s why it’s vital to know the unique selling points (USPs) of your particular vehicle.
Begin by listing them and understanding their role when it comes to selling your car. Some examples could include fuel efficiency, low mileage, advanced safety features, recent upgrades, excellent maintenance records, remaining warranty coverage etc. These USPs work to demonstrate the quality and reliability of your vehicle to potential buyers.
Mention these key features as a value proposition when you look to list your vehicle for sale online through a trusted online sales platform or if you decide to list it for private sale. This will help to attract discerning buyers in search of a worthwhile investment.
#3 Stage your car for success
It doesn’t matter what the fairy tales say; when it comes to selling your car looks do matter! Presentation is key.
Invest time (a little elbow grease and perhaps a little cash) in preparing your vehicle for sale by cleaning and detailing its interior and exterior. Address any necessary minor repairs or broken features such as windscreen wipers, stained upholstery etc. Attend to any cosmetic imperfections and work to enhance the visual appeal of your vehicle.
Take high-quality photographs of your car in good lighting conditions from a variety of angles so that potential buyers have a clear idea of the vehicle from every perspective (including under the bonnet).
#4 Be transparent
In a market of financial uncertainty, people come to value and appreciate honest sellers. A tough economy means many are feeling the pinch and become more discerning when it comes to parting ways with any of their money. A major transaction of buying a car requires even further scrutiny.
This is where your transparency and honesty will help to endear yourself to potential buyers.
The best way to illustrate this is by being upfront about your car’s service history, vehicle condition, accident history, repairs as well as service and maintenance records.
Instil confidence and alleviate concerns by being as open and honest as possible, building trust with your target market.
#5 Choose the best online car selling platform
Selling your car online has become the go-to option for those looking to part ways with their vehicles. Sticking a sign on the back window of your vehicle when driving to the shops is now history. When someone wants to buy a car in 2024, they look online. It’s easy, convenient, quick and everybody’s doing it.
So you definitely want to sell your car online. But which online selling platform should you select?
Here are 5 key points you should check off your list when searching for a reliable place to sell your car online:
- Excellent reviews and a trusted reputation
- Quick, easy and convenient online upload
- Safe and user-friendly online experience
- Multiple competitive offers from one sales platform
- Professional service that goes the extra mile.
Once you’ve covered these 5 points, you’re ready to sit back, relax and sell your car, expecting a competitive selling price.