Operating a business in a digital-first world means your website is more than a checkbox; it’s your frontline warrior. But a mere online presence won’t cut it anymore. Your website’s job is to attract visitors and turn them into devoted customers. The secret to thriving in this fiercely competitive and saturated market lies in crafting...
Category: General
The future of flatpack furniture | Innovation, sustainability & style
For a long time, flatpack furniture was viewed as the ‘poorer cousin’ among decorators and homeowners. But this ‘budget-friendly’ option is fast becoming a staple in modern interior design and a go-to solution for homeowners from all walks of life. But is it a design solution that is here to stay? What does the crystal...
All you need for Christmas is modern flatpack furniture
We are here to give you permission to spoil yourself. And we can’t think of a more perfect ‘gift to self’ than modern flatpack furniture. Contemporary living (and an empty or tired space) is the ideal opportunity for convenience and creativity to collide. Nothing fits the bill better than ready-to-assemble, affordable furniture items. (Just ask...
The evolution of design | Flatpack furniture trends for 2025
The flatpack revolution has redefined public and interior designer perceptions of multifunctional, stylish and affordable furniture options. Once seen as merely practical, flatpack furniture has grown into a cornerstone of modern design, celebrated for its versatility and innovation. It’s no longer just about saving space or cost; it’s about blending form, function, and finesse. “Good...
Amazon advertising & PPC strategies for South African brands
As Amazon continues expanding into new markets, brands have more opportunities than ever to reach global audiences. Amazon’s much-anticipated arrival in South Africa marks an exciting new chapter for e-commerce in the region, opening up enormous potential for local high-growth brands to tap into a fresh market of online shoppers. As South Africans increasingly turn...
DIY delight | Personalising your spaces with modern flatpack furniture
As a homeowner or renter, the desire to personalise your interiors is down to the thoughtful mixing and matching of furniture and accessories. Flatpack furniture might not be your first go-to for creating an individualised aesthetic, but stick around; the next few minutes will hopefully convince you of the style versatility and convenience of adding...
How to advertise on Google | Top tips, expert advice & 10 Google Ads must-dos
Every digital marketer – from novice to pro – recognises that Google Advertising is an industry power player and one of the most effective ways to reach potential customers. Regardless of your industry influence – a small business owner, a digital marketer, or part of a larger enterprise – running a successful Google Ads campaign...
Flatpack furniture | 9 FAQs & common myths
Modern flatpack furniture is undoubtedly the new darling of interior spaces. Its design compatibility offers stylish, functional and affordable solutions for those who love convenience and versatility in their home décor. It also seamlessly blends with various aesthetics. And yet, despite its popularity, flatpack furniture is often misunderstood, surrounded by myths that deter some from...
Beyond ‘vanity metrics’ | Your guide to conversion rate optimisation (CRO)
The premise of this blog assumes you have a brand or business, have set up a website or landing page, and have narrowed down your ideal target market or customer segment. What follows are conversations around CRO (conversion rate optimisation). Whether these conversations are in-house or prompted by a CRO agency, you will quickly realise...
Mixing & matching flatpack furniture with your existing décor
Creating a stylish and personalised home that’s on-trend doesn’t have to break the bank or require a complete overhaul of your existing décor. The odd antique or bespoke item may be a great conversation piece, but the clever integration of flatpack furniture allows you to refresh and rejuvenate your space in a way that’s practical,...