One of the most common interior design dilemmas is how to refresh your home’s style without the luxury of starting from scratch. You can’t just throw out the ‘old’ to make space for the new. Thankfully, the rise of modern flatpack furniture has created an affordable and stylish solution for those wanting to modernise their...
Once dismissed as bulky and outdated, the recliner has made an impressive comfort-forward comeback in modern interior design. In an age of customised and curated interiors favouring multifunctional living, the iconic recliner is being reimagined as a staple that blends ergonomic comfort with a nostalgic narrative. Interior designers are embracing the trend; no longer viewing...
If you’re running an eCommerce platform, SaaS product, or lead generation website, there are a couple of glaringly obvious challenges: generating website traffic in a hyper-competitive digital marketplace and converting that traffic into paying customers. The real game changer? The conversion rate optimisation (CRO) strategies you use to turn passive visitors into active buyers. This...
Unless your organisation subscribes to the proverbial ‘ostrich with its head in the sand’ philosophy, the likelihood is you have added a seat at the table for AI. AI has quickly emerged as a transformative force, revolutionising the marketing industry, promising unparalleled efficiency, personalisation, and innovation. From automated campaigns to hyper-targeted content, AI has opened...
What is it about flatpack furniture that keeps it trending as a modern interior décor solution? There are the obvious perks: space-saving versatility, eco-consciousness, and affordability, which appeal to a contemporary urban mindset. But perhaps it’s worth digging deeper to investigate why the flatpack furniture revolution continues its upward surge. Why are more and more...
Navigating the complexities of digital marketing – especially Google Ads – is a big ask for any business. Running successful ad campaigns requires expertise in strategy, keyword bidding, audience targeting, and ongoing optimisation. Without the right skills, businesses risk wasting budgets on underperforming ads. That’s why outsourcing Google Ads management to certified professionals or a...
In South Africa, the surge in apartment living has been driven by urbanisation, rising property costs, and the growing demand for secure, low-maintenance housing. As more people choose to buy or rent compact apartments in bustling cities like Johannesburg, Pretoria, Cape Town, and Durban, interior design constraints become a crucial consideration. Limited square footage means...
As conscious consumerism reflects a lifestyle choice as opposed to a minority movement, more and more people are looking for simple and affordable ways to make eco-friendly choices. For those looking to furnish their homes, sustainable interior design has become a key consideration. This has influenced furniture design, and one of the most practical and...
Operating a business in a digital-first world means your website is more than a checkbox; it’s your frontline warrior. But a mere online presence won’t cut it anymore. Your website’s job is to attract visitors and turn them into devoted customers. The secret to thriving in this fiercely competitive and saturated market lies in crafting...
For a long time, flatpack furniture was viewed as the ‘poorer cousin’ among decorators and homeowners. But this ‘budget-friendly’ option is fast becoming a staple in modern interior design and a go-to solution for homeowners from all walks of life. But is it a design solution that is here to stay? What does the crystal...