Love it or hate it, the countdown to a Q4 marathon season of holiday moments has begun. Halloween, Singles Day, Black Friday, Cyber Monday and Christmas emails will start flooding inboxes and popping up on social media feeds. ‘Tis the season when retailers and e-commerce businesses gear up for what is arguably the most exciting...
Industry gurus have a good appreciation of the impact Amazon’s much-anticipated arrival on South African shores will have on local e-commerce stores and the subsequent shift in online behaviour and inevitable (re)shaping of the retail landscape. In recent years (especially during and after COVID-19), e-commerce marketplaces have witnessed global transformation. On the local front, South...
Social media ads have become a crucial player in successful marketing strategies; offering businesses the opportunity to connect with their target audience, boost brand visibility, and drive conversions. The true power of social media advertising, however, extends way beyond conventional metrics such as clicks and engagement and even sales or leads directly attributed to social...