As Amazon continues expanding into new markets, brands have more opportunities than ever to reach global audiences. Amazon’s much-anticipated arrival in South Africa marks an exciting new chapter for e-commerce in the region, opening up enormous potential for local high-growth brands to tap into a fresh market of online shoppers. As South Africans increasingly turn...
Navigating the holiday rush | Preparing your PPC digital marketing strategy
Love it or hate it, the countdown to a Q4 marathon season of holiday moments has begun. Halloween, Singles Day, Black Friday, Cyber Monday and Christmas emails will start flooding inboxes and popping up on social media feeds. ‘Tis the season when retailers and e-commerce businesses gear up for what is arguably the most exciting...
How to combat rising PPC costs in customer acquisition
By Timo Dinkelman – CEO of Prebo Digital Businesses that rely heavily on PPC advertising to acquire new customers often face rising costs due to increased competition. This can be a significant challenge for marketing and business leaders who need to find ways to reduce their dependence on PPC advertising while still maintaining and growing...
New ways to find holiday deals on Google
The holiday season is upon us, and many are already getting into the (shopping) spirit. Deals are particularly top of mind this year: Among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. So we’re sharing a few new features to help you easily…
3 app measurement strategies for business growth
Adapt to shifts in platform standards on iOS and AndroidUser expectations for privacy continue to grow, and updates such as last year’s rollout of the AppTrackingTransparency (ATT) framework on iOS have made measurement more complex. That’s why we’re supporting solutions that help advertisers navigate these changes, including the new version 4.0 updates to SKAdNetwork, Apple’s…
Get more visual results when you shop on desktop
Whether you’re looking for clothes, electronics, beauty products or home goods on desktop, you’ll see a more visual feed of shopping results that includes products, brands, articles and videos from across the web. New dynamic filters will also help you refine your search to find something specific. So if you’re shopping for a new coffee…
Your ads, your choice
Ad controls that put your privacy firstWe follow a set of core privacy principles that guide what information we do and don’t collect. We never sell your personal information to anyone, and we never use the content you store in apps like Gmail, Photos and Drive for ads purposes. And we never use sensitive information…
Increasing access to mental healthcare in Ireland
Technology is at the core of what you do. Can you tell us more about how tech solutions can drive social impact?We know that peer support, awareness and timely access to help and information play a crucial part in mental health. Turn2me is one of the first online mental health services in the world and…
The YouTube Effect: New ways to reach engaged audiences
Today, we’re making it easier for people to shop what they love on YouTube. Advertisers can already use product feeds on YouTube, which turns ads into a virtual storefront. We've recently expanded product feeds to Shorts and found that, on average, Video action campaigns with product feeds saw an over 70% increase in conversions on…
Easier ways for brands to manage suitability across Google
Bringing increased efficiency across GoogleOur multi-year investments in policies, advertiser guidelines and product features are based on our commitment to protect our viewers, creators and advertisers. When YouTube became the first digital platform to receive content-level brand safety accreditation from the Media Rating Council (MRC), it was a testament to the investments we’ve made in…