Category: PPC

Home » Marketing » PPC
Building the future of marketing together
Post

Building the future of marketing together

Delivering better results with automation and insightsThe best way to unlock growth for your business is combining your data and marketing expertise with Google’s machine learning. This means building automated products that meet your objectives and are simple to use.Performance Max campaigns are a powerful tool for helping you meet consumers where they are across…

YouTube receives brand safety distinction for second year
Post

YouTube receives brand safety distinction for second year

At YouTube, we’re committed to protecting our viewers, creators and advertisers. Last year, we became the first digital platform to receive content-level brand safety accreditation from the Media Rating Council (MRC). Today, the MRC has given us that accreditation again, making YouTube the only platform to hold this distinction. This is a testament to the…

Our 2021 Ads Safety Report
Post

Our 2021 Ads Safety Report

Suspending triple the number of advertiser accountsAs we shared in our 2020 report, we’ve seen an increase in fraudulent activity during the pandemic. In 2021, we continued to see bad actors operate with more sophistication and at a greater scale, using a variety of tactics to evade our detection. This included creating thousands of accounts…

Ease back into your office routine with Google
Post

Ease back into your office routine with Google

Style comfortablyHeading back to the office but not ready to dust off your work clothes? You’re not alone. In fact, “how to style sweatpants” and “work-appropriate leggings” have both been trending on Google.Search on Google Shopping and filter by style, like joggers or leggings, to find your own office-ready sweats. Pair that with “comfortable shoes…

New features to grow your business with Performance Max
Post

New features to grow your business with Performance Max

Guide your campaigns with helpful insightsThe Insights page helps you understand decisions guided by automation and find levers to improve results in your campaigns. In the coming weeks, we’re rolling out consumer interest insights to all advertisers to help you uncover search themes that are delivering conversions. Two new types of insights are also arriving…

Register for Google Marketing Live: May 24, 2022
Post

Register for Google Marketing Live: May 24, 2022

It’s almost time for Google Marketing Live, our annual event showcasing the latest product innovations to help your business thrive. This year’s virtual event will take place on Tuesday, May 24 — starting with a keynote from 9:00 - 10:30 a.m. PT that will be livestreamed across the globe.After the keynote, you’ll be able to join…

Helping advertisers make the most of connected TV
Post

Helping advertisers make the most of connected TV

Connected TV (CTV) has become the go-to spot for people to kick back and enjoy their favorite content. According to Nielsen, over 50% of ad-supported streaming watch time happens on YouTube CTV for people ages 18 and up.It’s also helped advertisers reach their audiences in smarter and more efficient ways. But we know there are…

The fashion trends that are warming up for spring
Post

The fashion trends that are warming up for spring

When the weather changes, so do our fashion preferences. Out with the sweaters and flannel, in with the swimsuits and florals — to celebrate the closet switch-up, we’re sharing some interesting fashion trends and queries from Google Shopping. For starters, people are looking to history for inspiration: The most-searched fashion trends over the past 30…

Here’s how online shoppers are finding inspiration
Post

Here’s how online shoppers are finding inspiration

Sometimes words aren’t enoughWe know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have…

Go beyond the search box: Introducing multisearch
Post

Go beyond the search box: Introducing multisearch

How many times have you tried to find the perfect piece of clothing, a tutorial to recreate nail art or even instructions on how to take care of a plant someone gifted you — but you didn’t have all the words to describe what you were looking for?At Google, we’re always dreaming up new ways…