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BigCommerce merchants can now reach new customers across Google
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BigCommerce merchants can now reach new customers across Google

Since our earliest days, Google has been devoted to democratizing information and creating helpful resources that are accessible to as many people as possible. We've since extended that ethos to online shopping, building an open and free ecosystem that connects merchants and customers around the world. Starting today, we are making it even easier for…

What’s next for YouTube, from Advertising Week New York
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What’s next for YouTube, from Advertising Week New York

We recently partnered with several top YouTube creators to test our new live shopping features, including Simply Nailogical, who launched her new nail polish collection to 2.8 million fans on her Simply Not Logical channel, and Hyram, who dropped his new ‘Selfless’ skincare line to 4.5 million fans.We’ve also tested shoppable livestreams with leading retailers…

A shoppable TV screen with YouTube
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A shoppable TV screen with YouTube

Whether kicking back with a movie or kicking their fitness routine into gear, more people are choosing to experience YouTube on the big screen. When they do, they can watch longer, enjoy multiple shows back to back, and experience it all from the comfort of their couch with friends and family. Many even build a…

New ways to find shopping inspiration on Google
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New ways to find shopping inspiration on Google

Window shop right from Search Starting today, we’re making it easier to browse for clothing, shoes and accessories on mobile right from your Search results. For example, when you search for “cropped jackets,” we’ll show you a visual feed of jackets in various colors and styles, alongside other helpful information like local shops, style guides and…

How AI is making information more useful
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How AI is making information more useful

Using MUM, we can even show related topics that aren’t explicitly mentioned in the video, based on our advanced understanding of information in the video. In this example, while the video doesn’t say the words “macaroni penguin’s life story,” our systems understand that topics contained in the video relate to this topic, like how macaroni…

The future of attribution is data-driven
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The future of attribution is data-driven

In the face of a changing privacy landscape, marketers need new measurement approaches that meet their objectives and put users first. This is why we’ve invested in new tools to help you future-proof your measurement.One critical tool is machine learning, which can be used to fill the gaps in observed data and unlock new insights…

Helping travelers discover new things to do
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Helping travelers discover new things to do

There are a variety of partners that we’re working with, including online travel agencies and technology providers, to make this information available on Search. If you operate any attractions, tours or activities and want to participate, learn more in the Help Center.Our goal is to help people find and compare all the best travel options,…

Magic in the making: The 4 pillars of great creative
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Magic in the making: The 4 pillars of great creative

1. Kantar, COVID-19 Barometer Global Report, Wave2, runs across 50 countries, n=9,815, fielded 27th-30th March 2020.2. Google internal data based on an aggregate study of median performance of campaign goals for Responsive display ads (CTR), Discovery ads (CTR, CVR), Video action campaigns (VTR) and Video discovery ads (VTR) across 78K assets for Media & Entertainment,…

Display campaigns made easy
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Display campaigns made easy

Helping you connect with customers is core to the Google Ads mission, and we're always working to make that as easy as possible through our products. That’s why, starting this month, we’re bringing the flexibility of standard Display campaigns and the automation of Smart Display campaigns into a single Display campaign. We introduced Smart Display campaigns…