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New ways to find holiday deals on Google
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New ways to find holiday deals on Google

The holiday season is upon us, and many are already getting into the (shopping) spirit. Deals are particularly top of mind this year: Among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. So we’re sharing a few new features to help you easily…

3 app measurement strategies for business growth
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3 app measurement strategies for business growth

Adapt to shifts in platform standards on iOS and AndroidUser expectations for privacy continue to grow, and updates such as last year’s rollout of the AppTrackingTransparency (ATT) framework on iOS have made measurement more complex. That’s why we’re supporting solutions that help advertisers navigate these changes, including the new version 4.0 updates to SKAdNetwork, Apple’s…

Get more visual results when you shop on desktop
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Get more visual results when you shop on desktop

Whether you’re looking for clothes, electronics, beauty products or home goods on desktop, you’ll see a more visual feed of shopping results that includes products, brands, articles and videos from across the web. New dynamic filters will also help you refine your search to find something specific. So if you’re shopping for a new coffee…

Your ads, your choice
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Your ads, your choice

Ad controls that put your privacy firstWe follow a set of core privacy principles that guide what information we do and don’t collect. We never sell your personal information to anyone, and we never use the content you store in apps like Gmail, Photos and Drive for ads purposes. And we never use sensitive information…

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Increasing access to mental healthcare in Ireland

Technology is at the core of what you do. Can you tell us more about how tech solutions can drive social impact?We know that peer support, awareness and timely access to help and information play a crucial part in mental health. Turn2me is one of the first online mental health services in the world and…

The YouTube Effect: New ways to reach engaged audiences
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The YouTube Effect: New ways to reach engaged audiences

Today, we’re making it easier for people to shop what they love on YouTube. Advertisers can already use product feeds on YouTube, which turns ads into a virtual storefront. We've recently expanded product feeds to Shorts and found that, on average, Video action campaigns with product feeds saw an over 70% increase in conversions on…

Easier ways for brands to manage suitability across Google
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Easier ways for brands to manage suitability across Google

Bringing increased efficiency across GoogleOur multi-year investments in policies, advertiser guidelines and product features are based on our commitment to protect our viewers, creators and advertisers. When YouTube became the first digital platform to receive content-level brand safety accreditation from the Media Rating Council (MRC), it was a testament to the investments we’ve made in…

A Google Ads expert uses her skills to support nonprofits
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A Google Ads expert uses her skills to support nonprofits

Tell us more about the 3-month rotation and why it was focused on gender equity.Gender equity is a matter of human rights and global prosperity and over time, we’ve seen a growing interest in the topic on Google Search. Last year, Google.org announced the 34 recipients of the $25 million Google.org Impact Challenge for Women…

3 new ways to help attraction and tour operators reach more travelers
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3 new ways to help attraction and tour operators reach more travelers

Compare ticket prices on Google MapsLast year, we began showing ticket booking links on Search when people look for attractions, like the Boston Tea Party Museum, to help them quickly compare admissions prices across different partners. Now, this ticket information is available on Google Maps as well, where travelers often plan their itinerary for the…

Strengthening measurement with new tagging capabilities
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Strengthening measurement with new tagging capabilities

Sitewide tags are the building blocks of a strong measurement foundation. They help advertisers understand how customers are interacting with their website and ads. But, it’s historically been difficult to set up and manage tags without technical expertise or a tag management platform like Google Tag Manager. To address this, we recently rolled out a…