Category: Digital Trends

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The Intersection of SEO and UX | Creating websites that convert
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The Intersection of SEO and UX | Creating websites that convert

Operating a business in a digital-first world means your website is more than a checkbox; it’s your frontline warrior. But a mere online presence won’t cut it anymore. Your website’s job is to attract visitors and turn them into devoted customers. The secret to thriving in this fiercely competitive and saturated market lies in crafting...

The ‘Amazon effect’ | What does it mean for South African e-commerce?
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The ‘Amazon effect’ | What does it mean for South African e-commerce?

Industry gurus have a good appreciation of the impact Amazon’s much-anticipated arrival on South African shores will have on local e-commerce stores and the subsequent shift in online behaviour and inevitable (re)shaping of the retail landscape.  In recent years (especially during and after COVID-19), e-commerce marketplaces have witnessed global transformation. On the local front, South...

Apple Computers – A grade ahead of all its rivals in the PC Bowl
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Apple Computers – A grade ahead of all its rivals in the PC Bowl

What more can we say about Apple computers that hasn’t already been said and etched into the history and accounting books? There was definitely something stronger than marijuana being smoked up when Steve Jobs, Steve Wozniack and co began their business venture out of a garage in Los Altos, California. Exactly 35 years later, Apple...