Get your products in front of new shoppers58 percent of U.S. holiday shoppers bought from at least one brand last holiday season that they hadn’t before.3 To get in front of these new customers, you can now list your products on Google for free around the world. Retailers can also opt-in to free local listings in…

Black Friday typically has the biggest deals of the season. But this year, holiday shopping is starting earlier than usual. With safety top of mind, retailers have moved away from typical doorbuster events and are beginning to promote their discounts online. Shoppers are starting earlier too: searches for “early deals” in the U.S. have increased…

Find success with audio adsWhen you’re preparing your audio ads campaign, keep in mind that audio should play the leading role. Think: If I close my eyes, I can still clearly understand what this ad is about. Be clear and specific with your message and pick a friendly, authentic voice to deliver it. If you…

Find the best prices and places to buyOnce you’ve found that perfect gift, continue shopping on Google where you can find the best prices and places to buy.  With thousands of stores in one place, you can find what you’re looking for, online or nearby. Nearby store listings show store hours and stock alerts, so you…

Building tools that provide transparency and control has always been a top priority for us, and over the years, we’ve empowered people to shape their ads experience through user controls. We’ve launched About this ad, which explains why a specific ad is being shown, and Ad Settings, which allows people to control how ads are personalized…

Visualize makeup looks and try on products If you’re shopping for beauty products, it’s difficult to make a decision on such personal items without trying them on. Say you want to know how sheer a lip gloss is, how much pigment is in an eyeshadow or what a product will look like on your skin tone,…