While the past 12 months have been difficult for both travelers and the travel industry, we’re optimistic about the road ahead. People are eager to know when they can travel again, and travel companies are wondering how they can best meet consumer needs once the pandemic subsides. We’ve been helping answer some of these questions…
As a Dublin native who started a company to help small retailers get online, I’ve seen local retailers adapt to many situations. It’s safe to say that the pandemic has brought challenges unlike any other, and we’ve seen it directly affect many of our favorite local shops.Due to lockdown restrictions, it’s become critical for brick-and-mortar…
People are choosing to experience their favorite YouTube content on TV more and more because they are spending more time at home and want to enjoy a big screen viewing experience, or more importantly, they want to experience the content with others. In a recent custom Nielsen study commissioned by Google, we found that 26% of…
Enforcement at scaleIn 2020, our policies and enforcement were put to the test as we collectively navigated a global pandemic, multiple elections around the world and the continued fight against bad actors looking for new ways to take advantage of people online. Thousands of Googlers worked around the clock to deliver a safe experience for…
When you shop for products — whether for your home, your family or yourself — you should feel confident knowing you’re making a good decision and buying the best product for your needs. Search interest for products like the "best exercise bikes," "best ring lights" and "best air fryers" increased by 100% or more in…
Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking. And…
We released Oculus Rift in March 2016. It was a big moment — the launch of the first consumer VR headset of the modern era. And it was just the start. We’ve released five headsets in the past five years, each driving the technology forward and enabling major improvements in how people interact with VR…
The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new needs of their customers if they want to grow. The best way to do that is through empathy. What is empathetic marketing? Empathy is…