Get your products in front of new shoppers58 percent of U.S. holiday shoppers bought from at least one brand last holiday season that they hadn’t before.3 To get in front of these new customers, you can now list your products on Google for free around the world. Retailers can also opt-in to free local listings in…
Black Friday typically has the biggest deals of the season. But this year, holiday shopping is starting earlier than usual. With safety top of mind, retailers have moved away from typical doorbuster events and are beginning to promote their discounts online. Shoppers are starting earlier too: searches for “early deals” in the U.S. have increased…
Find success with audio adsWhen you’re preparing your audio ads campaign, keep in mind that audio should play the leading role. Think: If I close my eyes, I can still clearly understand what this ad is about. Be clear and specific with your message and pick a friendly, authentic voice to deliver it. If you…
Find the best prices and places to buyOnce you’ve found that perfect gift, continue shopping on Google where you can find the best prices and places to buy. With thousands of stores in one place, you can find what you’re looking for, online or nearby. Nearby store listings show store hours and stock alerts, so you…
Building tools that provide transparency and control has always been a top priority for us, and over the years, we’ve empowered people to shape their ads experience through user controls. We’ve launched About this ad, which explains why a specific ad is being shown, and Ad Settings, which allows people to control how ads are personalized…
Visualize makeup looks and try on products If you’re shopping for beauty products, it’s difficult to make a decision on such personal items without trying them on. Say you want to know how sheer a lip gloss is, how much pigment is in an eyeshadow or what a product will look like on your skin tone,…
New measurement partners complete Ads Data Hub migrationOver the last year, we’ve been working with several measurement partners to migrate their vendor services to Ads Data Hub. As of today, Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Nielsen, and Moat by Oracle have completed migration and have completely switched to Ads Data Hub-based reporting. These…
How we’re complying with ATTWhen Apple’s policy goes into effect, we will no longer use information (such as IDFA) that falls under ATT for the handful of our iOS apps that currently use it for advertising purposes. As such, we will not show the ATT prompt on those apps, in line with Apple’s guidance. We…
In addition to financial support, Google recently expanded the Grow with Google Digital Coaches program to 20 cities across the U.S. in order to provide 50,000 additional Black-owned businesses with mentorship, networking and training they need to grow. To date, Digital Coaches have helped train over 58,000 Black and Latino small business owners through more…
YouTube’s multi-year commitment to responsibility ensures that we protect our viewers, creators and advertisers from harm. We do this through investments in staffing, technology and policy development. Today, our ongoing commitment has resulted in an important milestone for the advertising industry and YouTube, as we become the first digital platform to receive accreditation for content…