There are now over one billion shopping sessions happening across Google every day. More consumers are shopping online than ever before, and they’re meeting a brand-new generation of digital-first retailers, each with their own unique products, stories and values to share. At Google, we’re working on more ways to bridge the connection between retailers and consumers, so that retailers can build direct and lasting relationships with their customers.
Last week at Google I/O, we announced a new Shopify integration, and today, we’re sharing that retailers on WooCommerce, GoDaddy and Square will soon be able to integrate with Google easily and for free. This open ecosystem approach means that retailers will have even more ways to get discovered across Google, and shoppers will have even more choice.
As this generational shift to e-commerce accelerates, having a digital presence is just the minimum — it’s now imperative for you as a retailer to stand out and speak directly to your customers. That’s why today at Google Marketing Livestream, we’re introducing new tools that will help tell your unique brand story, from the point of discovery to checkout.