Connect with more users where
they are
App campaigns make it easy for you to reach new app users across Search, YouTube, Google Play, Discover and over three million other sites and apps.
People are increasingly moving across multiple devices to get stuff done. Even as mobile usage continues to surge, worldwide, 46% of total time on websites is spent on desktop, and we want to help you meet consumers where they are. Starting in June, we are expanding the reach of App campaigns on Android to users in the desktop versions of Google.com and the Google Display Network.
If a user clicks on your app ad in her desktop browser, she will be directed to the Google Play Store desktop website. From there, she can choose to install your app directly onto any Android device linked to her Play account.