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The role of AI for marketing companies | Automation, personalisation & (so much) more
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April 22, 2025April 22, 2025Digital Marketing, E-commerce, General, Marketing

The role of AI for marketing companies | Automation, personalisation & (so much) more

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Unless your organisation subscribes to the proverbial ‘ostrich with its head in the sand’ philosophy, the likelihood is you have added a seat at the table for AI. AI has quickly emerged as a transformative force, revolutionising the marketing industry, promising unparalleled efficiency, personalisation, and innovation.  From automated campaigns to hyper-targeted content, AI has opened...

How to advertise on Google | Top tips, expert advice & 10 Google Ads must-dos
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October 3, 2024October 3, 2024Ecommerce, General, Marketing, Small Business

How to advertise on Google | Top tips, expert advice & 10 Google Ads must-dos

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Every digital marketer – from novice to pro – recognises that Google Advertising is an industry power player and one of the most effective ways to reach potential customers. Regardless of your industry influence – a small business owner, a digital marketer, or part of a larger enterprise – running a successful Google Ads campaign...