Tag: performance marketing

Home » performance marketing
Beyond ‘vanity metrics’ | Your guide to conversion rate optimisation (CRO)
Post

Beyond ‘vanity metrics’ | Your guide to conversion rate optimisation (CRO)

The premise of this blog assumes you have a brand or business, have set up a website or landing page, and have narrowed down your ideal target market or customer segment. What follows are conversations around CRO (conversion rate optimisation). Whether these conversations are in-house or prompted by a CRO agency, you will quickly realise...

How to combat rising PPC costs in customer acquisition
Post

How to combat rising PPC costs in customer acquisition

By Timo Dinkelman – CEO of Prebo Digital  Businesses that rely heavily on PPC advertising to acquire new customers often face rising costs due to increased competition. This can be a significant challenge for marketing and business leaders who need to find ways to reduce their dependence on PPC advertising while still maintaining and growing...