As we begin another Ramadan in the midst of COVID-19, Muslims around the world are honoring classic traditions in new ways by gathering virtually and sharing celebrations online. Last year, our community exchanged more than 20 million “Happy Ramadan” posts and comments on Facebook, and WhatsApp video calls spiked on the first day of Eid.…
COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy. For example, search interest for products like the "best exercise bikes," "best ring lights" and "best air fryers" increased by 100% or more in the last year. To make it easier for consumers to…
Research shows that social norms can have a major impact on people’s attitudes and behaviors when it comes to their health. We know people are more likely to get a vaccine when they see many people they trust are doing it. Today, we’re launching new COVID-19 vaccine profile frames on Facebook that we developed in…
AI plays an important role across our apps — from enabling AR effects, to helping keep bad content off our platforms and better supporting our communities through our COVID-19 Community Help hub. As AI-powered services become more present in everyday life, it’s becoming even more important to understand how AI systems may affect people around…
Use full-funnel lift measurement to validate and implement findingsAttribution is best for day-to-day, always-on measurement and is effective for setting ad budgets and informing bid strategies on a campaign or channel level. Businesses that are prepared to move beyond DDA can use randomized controlled experiments—also known as incrementality or lift—to set channel-level budgets or to…
You’ll also get a better understanding of your customers across their entire lifecycle, from acquisition to conversion and retention. This is critical when people’s needs are rapidly changing and you have to make real-time decisions in order to win - and keep - new customers. Based on your feedback, we simplified and re-organized reporting so…
Across the world, Facebook is securing its platforms, providing transparency and empowering people to vote. Today, with elections ongoing across Tamil Nadu, West Bengal, Assam, Kerala and Puducherry, we are setting out further information on the measures that we are implementing to support and protect these important elections. Based on lessons we’ve learned from past…
Be ready for 5 shifts in shopping behaviorA month-long Cyber Monday: 62 percent of US shoppers say they'll start holiday shopping earlier to avoid crowds. This means retailers will need to rethink the usual timelines for Cyber Monday and Cyber Week to help shoppers already looking for special offers and deals this October.Digital newcomers driving…
Originally published on Medium. In a recent article for The Atlantic, Adrienne LaFrance compared Facebook to a Doomsday Machine: “a device built with the sole purpose of destroying all human life.” In the Netflix documentary The Social Dilemma, the filmmakers imagine a digital control room where engineers press buttons and turn dials to manipulate a…
Control What You Share Today we’re introducing a new tool to give you more control over what you share to News Feed by managing who can comment on your public posts. Now, you can control your commenting audience for a given public post by choosing from a menu of options ranging from anyone who can…