Connected TV (CTV) has become the go-to spot for people to kick back and enjoy their favorite content. According to Nielsen, over 50% of ad-supported streaming watch time happens on YouTube CTV for people ages 18 and up.It’s also helped advertisers reach their audiences in smarter and more efficient ways. But we know there are…
When the weather changes, so do our fashion preferences. Out with the sweaters and flannel, in with the swimsuits and florals — to celebrate the closet switch-up, we’re sharing some interesting fashion trends and queries from Google Shopping. For starters, people are looking to history for inspiration: The most-searched fashion trends over the past 30…
Sometimes words aren’t enoughWe know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have…
How many times have you tried to find the perfect piece of clothing, a tutorial to recreate nail art or even instructions on how to take care of a plant someone gifted you — but you didn’t have all the words to describe what you were looking for?At Google, we’re always dreaming up new ways…
Delivering more actionable insightsFrom merchandising to branding, insights have influenced decision making and the ability to attract customers for decades. Today, we’re introducing new insights tools to help merchants keep reaching customers and growing their businesses.It’s free for any merchant to list their products on Google. And now, we’re making it easier to measure the…
Drive more bookings on Google for freeLaunched last year on google.com/travel, free hotel booking links will now show up on the Search results page and Google Maps — helping travel partners extend their reach, and giving consumers a more comprehensive set of options. After clicking on these links, travelers can complete their booking directly on…
Attract valuable players quickly and effectivelyFinding players is critical when you launch a game — and you only get one shot at a strong first impression. An effective user acquisition strategy can help boost your game's success.With App campaigns for pre-registration, you can attract players and build excitement for your game early. Previously, you had…
Introducing vehicle adsToday at the National Automobile Dealers Association (NADA) Show we are announcing vehicle ads, a new ad format on Search that shows nearby cars for sale. Currently available in the U.S. and coming to more countries soon, vehicle ads can help you easily reach customers looking for a new ride.For example, if someone…
Add Google Marketing Live to calendar: Google Calendar, other calendarsTuesday, May 24, 2022 at 9:00 a.m. PTGoogle Marketing Live is a highlight for me every year because it’s a time when we get to meet with businesses around the world to exchange ideas. Your perspectives have shaped our roadmap in so many ways. Products like…
Helping our clients succeed in the streaming ageMore than ever before, our customers are asking us how they can tap into the streaming boom and continue to reach new audiences.Our answer is simple: Today, streaming and TV are one and the same. And YouTube can help advertisers reach more of their audiences on the big…