With over three billion players showing strong engagement worldwide, the games market continues to remain resilient and grow beyond expectations. As we look ahead this year, the influx of new and returning players creates a great opportunity for developers to grow their games business.The Google for Games Developer Summit returns digitally on March 15, 2022…
Google’s aim with the Privacy Sandbox is to improve web privacy for people around the world, while also giving publishers, creators and other developers the tools they need to build thriving businesses. This includes building new digital advertising tools, in collaboration with the wider industry, to replace third-party cookies with alternatives that better protect consumer…
Unlocking new opportunities for growth with automationShifts in consumer behavior continue to present challenges and opportunities for businesses around the globe. And despite some parts of the world reopening, it appears many of these shifts will not only stay, but accelerate. Take food delivery, for example. Searches for “takeout restaurants” surged 400% last year compared…
A lot has changed since Search Ads 360 was developed more than ten years ago. The ways people search and the expectations for the ads they see have evolved and expanded. As a result, advertisers are managing more complexity than ever before and turn to platforms like Search Ads 360 to simplify campaign management, measure…
New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period.Performance Max uses Google’s automation to help advertisers reach shoppers as…
As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for. This is why we are building an open ecosystem that connects merchants and customers around the world.To help merchants reach more customers online, we welcome…
For further background on this topic, please see our blog from June.Since we announced our Privacy Sandbox commitments earlier this year, we have continued to work with the UK’s Competition and Markets Authority (CMA) to address feedback that was raised as part of its public consultation process. We have also continued to update and seek…
The Holiday 100 is a great way to help you understand what people are shopping for. The Insights page in Google Ads was designed to keep businesses up to date on similar trends and insights, which is especially useful during the holiday season. In the coming weeks, you’ll see four new features roll out on…
The example of das schöne leben and countless others show that online ads help businesses of all sizes find audiences they otherwise may lack access to, help them enter new markets and help build brand awareness.At Google, we continue to innovate and invest in making all our products and tools more helpful — launching more…
Because I have an enormous family and am the type of person who squirrels away random gifts over the course of the year, holiday gift giving can get disorganized to say the least. Last year, I decided to stop simply trying to write down my list and keep track of gift shopping and delivering by…