It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones.To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we…
Connect with local holiday shoppers
Promote your nearby store locationsIf you want to focus on store-specific goals, like promoting in-store products or seasonal menu items, you can promote your location to nearby shoppers using Local campaigns. Easily connect with shoppers searching for businesses like yours across Google Maps, Search, Display or YouTube, and help them find what they need at…
Performance Max campaigns launch to all advertisers
1. Google Data, Global English, Jun 22, 2021 - Aug 20, 2021 vs Jun 22, 2020 - Aug 20, 20202. Google Data, Global English, Jun 22, 2021 - Aug 20, 2021 vs Jun 22, 2020 - Aug 20, 20203. In Europe, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work…
BigCommerce merchants can now reach new customers across Google
Since our earliest days, Google has been devoted to democratizing information and creating helpful resources that are accessible to as many people as possible. We've since extended that ethos to online shopping, building an open and free ecosystem that connects merchants and customers around the world. Starting today, we are making it even easier for…
What’s next for YouTube, from Advertising Week New York
We recently partnered with several top YouTube creators to test our new live shopping features, including Simply Nailogical, who launched her new nail polish collection to 2.8 million fans on her Simply Not Logical channel, and Hyram, who dropped his new ‘Selfless’ skincare line to 4.5 million fans.We’ve also tested shoppable livestreams with leading retailers…
A shoppable TV screen with YouTube
Whether kicking back with a movie or kicking their fitness routine into gear, more people are choosing to experience YouTube on the big screen. When they do, they can watch longer, enjoy multiple shows back to back, and experience it all from the comfort of their couch with friends and family. Many even build a…
New ways to find shopping inspiration on Google
Window shop right from Search Starting today, we’re making it easier to browse for clothing, shoes and accessories on mobile right from your Search results. For example, when you search for “cropped jackets,” we’ll show you a visual feed of jackets in various colors and styles, alongside other helpful information like local shops, style guides and…
How AI is making information more useful
Using MUM, we can even show related topics that aren’t explicitly mentioned in the video, based on our advanced understanding of information in the video. In this example, while the video doesn’t say the words “macaroni penguin’s life story,” our systems understand that topics contained in the video relate to this topic, like how macaroni…
The future of attribution is data-driven
In the face of a changing privacy landscape, marketers need new measurement approaches that meet their objectives and put users first. This is why we’ve invested in new tools to help you future-proof your measurement.One critical tool is machine learning, which can be used to fill the gaps in observed data and unlock new insights…
Helping travelers discover new things to do
There are a variety of partners that we’re working with, including online travel agencies and technology providers, to make this information available on Search. If you operate any attractions, tours or activities and want to participate, learn more in the Help Center.Our goal is to help people find and compare all the best travel options,…









